The power of AI.
Long story short, AI initially pushed back on the ridiculous idea that drinking your own piss was a cure all, then these users figured out that adding words like ‘esoteric’ to their prompts let them direct AI to tell them what they wanted to hear.
Tbh article was too gross for me to finish. That’s all you get from me for a summary.
Maybe it’s a way to filter out the dumbest people around. They’re easily influenced and are a great target for advertising.
“I need some really dumb customers”
“People still on Facebook in 2026?”
“No, even dumber”
“Hmmmmm . . . how about people still on Facebook AND engaging with conspiracy theories?”
"Go on . . . "
That’s quite conspiratorial, TBH. I can picture ad buyers wanting that information, sure, but what’s the motivation for the, errr, facebook group piss peddlers?
I don’t see how they make money without some sponsor, or engagement money, which Facebook normally doesn’t pay out AFAIK?
If you’ve seen “recommended for you” on Facebook (or recommendations on other platforms), it’s usually the dumbest shit because it drives engagement.
For the influencers, lots of visitors = potential market to peddle their piss merch, urine therapy books and recipes on YouTube