• Akasazh@lemmy.world
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    2 days ago

    Marketing wise, great choice. This will get loads of attention of both haters and people embracing inclusiveness, whilst requiring little product development.

  • flamingo_pinyata@sopuli.xyz
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    3 days ago

    Aka how can we sell more dolls without actually designing and building anything new. As the article says there are now blind and diabetic Barbies too.
    Mattel ❤️ invisible disabilities

  • ThePantser@sh.itjust.works
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    3 days ago

    What is borderline exploitation for 100, Alex?

    Sure kids need representation but wtf? Other than the box saying so, which is promptly trashed how are these any different than any other barbie? Kids with autism can just apply that attribute to any doll. This is just a cash grab.

    • wjrii@lemmy.world
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      3 days ago

      Jolanta Lasota, the chief executive of Ambitious about Autism, said: “Theoretically any Barbie can be reimagined as autistic, because autism doesn’t have one look. But representation is powerful and Barbie is an iconic toy, so we hope many autistic children feel pride at seeing some of their experiences reflected in this new doll.

      Per the article, they tweaked the eyes so they look away slightly, made sure to use one of their fully articulated sculpts so she can move her arms to allow role-play of stimming, dressed her in clothes that would be loose and comfy, and gave her a fidget spinner, noise-canceling headphones, and augmentive-communication tablet.

      To a certain extent, every Barbie is a cash grab, but this doesn’t seem any worse than average, and not every family is going to take it as their mission to rise above every consumerist influence in their lives.

    • the_q@lemmy.zip
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      3 days ago

      It’s more important to see a trend and capitalize on it while appearing progressive and inclusive.

      • missingno@fedia.io
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        3 days ago

        Don’t ever be fooled into thinking corporations are your friend, or that anything they do doesn’t have selfish motives behind it. But we can acknowledge that being seen as a profitable demographic worth marketing to is… something. It is a sign of social progress.