I have tried several different kinds of gin in the past and liked none of them. Some of them were highly regarded and popular but I just did not like them. However my family got us a tour at a local craft distillery that does gin. I was not expecting to like it at all, but it was actually good. So I went in with negative expectations and enjoyed it. It was good stuff. So I know a very small amount about what a local craft distillery does, but I know nothing about the big brands. What does a craft distillery or small scale or local or something do different than the big popular name brands that I can look for in a gin?