A Super Bowl ad for Ring security cameras boasting how the company can scan neighborhoods for missing dogs has prompted some customers to remove or even destroy their cameras.
Online, videos of people removing or destroying their Ring cameras have gone viral. One video posted by Seattle-based artist Maggie Butler shows her pulling off her porch-facing camera and flipping it the middle finger.
Butler explained that she originally bought the camera to protect against package thefts, but decided the pet-tracking system raised too many concerns about government access to data.
“They aren’t just tracking lost dogs, they’re tracking you and your neighbors,” Butler said in the video that has more than 3.2 million views.
During Superbowl I was talking with a software guy working for a big shopping ( data) company, he was telling us how every interaction on their website is recorded for data analysis, and his own wife was shocked. It came up after I prompted for that conversation, talking about the license plate tracking in parking lots (which she didn’t know about).
People seem suprised when they find out that they capture where their mouse moves, where their finger swipes, the duration, the speed. Everything is a metric.