The company compiled information from franchisees and guests on how to measure friendliness, resulting in the fast food chain training its AI system to recognize certain words and phrases, such as “welcome to Burger King,” “please,” and “thank you.” Managers can then ask the AI assistant how their location is performing on friendliness.



Whisper is actually one of OpenAI’s few open models and can just be run locally on your own system(s). No price traps here. Unethical and horrible? Yes. Technically and financially feasible for BK? Also yes :(.