Apple's most affordable MacBook ever appears to be a resounding hit with customers, based on comments shared by CEO Tim Cook this week. On an earnings call on Thursday, Cook said that customer response to the MacBook Neo has been "off the charts" since the laptop was unveiled in March. "We could not be happier with how things are going at the moment," he said.
I think this move will actually hurt Apple in the long run - budget conscious users will switch to the cheaper computers, and it lessens the value of a brand most people only purchase for its status symbol.
I think this move will actually hurt Apple in the long run - budget conscious users will switch to the cheaper computers, and it lessens the value of a brand most people only purchase for its status symbol.
Highly doubt this is what will happen. If anything, this is a gateway to the Apple ecosystem for high school students and college students.
hmm… didn’t think about that perspective. Seems accurate.
Also, many high schools let their students keep their laptops after school.