• scops@reddthat.com
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      20 days ago

      Imagine paying for ads…

      This is one of those headlines for a problem I had no idea existed

      • toddestan@lemmy.world
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        20 days ago

        I still don’t get the people who say they are going to watch the Super Bowl for the ads, then the day after the game they’re bitching about how terrible the ads were.

        I’m like… yeah… they are ads…

        Admittedly back in the .com days there were some good ones.

  • brsrklf@jlai.lu
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    20 days ago

    Not in the US, but I’d go even further and ban any ad mimicking an “alerting” kind of sound, especially starting with it.

    Alarms, ringtones, even loud door knocking. Even worse, traffic sounds with car horns (rare, but some still do this shit somehow). I can’t believe some of the ads I get are still legal, deliberately stressing you to get your attention shouldn’t be.

  • Babalugats@feddit.uk
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    21 days ago

    granny has the audio for her TV shows turned up because she can barely hear them. On the ad break the volume is insane 🙉

    • MinnesotaGoddam@lemmy.world
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      20 days ago

      I used an app to level my entire audio collection to 93 dB a while back. Now it’s all the same loud at the same number. It just took a day of work.

      • crimson_iris@piefed.social
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        20 days ago

        There is music that benefits from dynamic range. Maybe not metal or pop or techno, but classical music and soundtracks for example.

        • MinnesotaGoddam@lemmy.world
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          20 days ago

          I agree. We’re talking about different things though. It doesn’t level the entire track, it turns up the volume on the track (or down in this case. A lot of mine were set to 110dB) so all the tracks are averaged. It didn’t change the tracks themselves. I’m not an audio engineer, I don’t know the precise term. I still get, for example in edm, good bass drops, I just don’t have to touch the volume knob anymore.

  • teyrnon@sh.itjust.works
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    20 days ago

    Louder commercials than TV have long been illegal, but they don’t enforce it. I know someone however that used to call or email or whatever the station to complain when they did it and they would stop for at least a bit because of those laws that went mostly unenforced.

    But the less cynical more hopeful generations before us had passed those common sense laws and enforced them at one point.

    • Test_Tickles@lemmy.world
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      19 days ago

      You can file complaints with the FCC, but the FCC doesn’t actively monitor it. The biggest problem is that no matter how the law is written, they will find ways to abuse it. The law actually requires that the average volume of the ad not be greater than the average volume of the show. And it even specifies that the average is a running average, not just the peak vs lowest. But then loud portions of the show pump that average up. Like let’s say that during the credits you play really loud music, or really loud bloopers, well that would bump average. And if the commercial had a really long quiet period, like a long section where someone whispers the side affects a medication, well that bumps your loudest allowable portions up. They can also wait for the quietest part of a show to make the difference more significant.
      And there’s much more that they can do that makes it seem louder, like frequency boosting and audio compression that are all totally legal. So, they can actually bump the apparent “loudness” of a commercial quite a bit and still be legal.