

Companies that want control over their videos. I.e. not to have ads play, not to have their videos followed by suggested content that sends viewers to competitors, nor have that alternate content show when the UI is paused or interacted with. It also allows updating of videos (whereas YouTube makes you upload a new video and you loose all links or view stats/momentum from the switch)

Its good to clarify that it’s not end to end encrypted like their email because its not clear from their marketing wording that its not. Its very easy to presume “encrypted” is the same encryption process they are known for on their email.
The flip side of that coin is that it is a separate tool you don’t have to use. You can choose to use as many or few of their products as you wish (its not forced on you).
It’s also a plus that there is SOME encryption and attempts at privacy vs every other alternative besides self hosting.
I’ve personally found lumo to be very useful in troubleshooting computer issues that I’m unfamiliar with. I’ve learned a lot from using it, and the researching was faster than scouring forums myself and presented to me in a single pane. Its just a tool similar to a web browser. I choose a browser that helps me be private and I choose an AI tool that does the same, but I don’t expect either to actually keep me private.