I apologize, I understand your point now. Thanks.

The taste of a spice like cumin will be highly dependent on the age of the seed and if it is ground or not. Ground spices oxidize quickly and lose a lot of volatile compounds which contribute to their depth. To taste cumin properly, it is best to lightly toast whole cumin seeds and then crush/ grind them. The difference between the store bought ground cumin is night and day.

It is the mind set required to do something you are uncomfortable with such as public speaking. It helps people realize the confidence required to get up and speak and gain practice.