On January 26, Meta announced that it was going to test premium subscriptions across its apps. The subscriptions will offer exclusive features and expanded AI tools, while ad-supported versions remain free.
Under the test, users are presented with a clear choice between two paths. People can subscribe to use Instagram, Facebook, and WhatsApp without ads, or continue using the services for free while agreeing to ongoing data use for advertising purposes.
Meta claims the subscriptions will “unlock productivity, creativity, and AI-powered features,” with each app receiving its own set of paid tools rather than a single bundled plan. The company isn’t committing to one configuration and plans in order to experiment with different feature sets and pricing models over time.


Replying to myself to follow-up.
Listen, I know it’s not a popular take, but software projects and services of any size require a sizable amount of effort and time - these projects are vulnerable to acquisition, abandonment, commercialization, and enshittification without support.
I’m on Facebook because of the network effect, and if there was a way to encourage it to become a better service, the pricing is reasonable, and if I get what I want - yeah, I’d pay it.
And I’m not speaking from lack of experience - I offered my own social media service for a time that offered privacy and extra storage for a price. Not one user paid, and I had to cancel the project after losing money. Good intentions alone get you nowhere.