“Every single Monday was called ‘AI Monday,’” Vaughan said, with his mandate for staff that they could work only on AI. “You couldn’t have customer calls; you couldn’t work on budgets; you had to only work on AI projects.” He said this happened across the board, not just for tech workers, but also for sales, marketing, and everybody else at IgniteTech. “That culture needed to be built. That was the key.”

  • deathbird@mander.xyz
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    2 days ago

    A company so small it doesn’t even have a Wikipedia page. No discernible products.

    Any poly market bets on how long this company actually lasts?

    • Noja@sopuli.xyz
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      2 days ago

      a platform for AI-based email automation

      the built a ChatGPT wrapper like all the other revolutionary AI companies lol the world needs more automated spam!

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      2 days ago

      Their website barely even works it honestly looks like a scam organisation. I can’t find any description of what it is that they actually do which makes me believe that they don’t do anything.

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    2 days ago

    that writer’s name is all you need to know. always look at the writer’s name and their previous work to identify industry shills

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    2 days ago

    Because it had nothing to do with AI

    It was an excuse to slash the workforce with relatively little backlash.

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    Vaughan was surprised to find it was often the technical staff, not marketing or sales, who dug in their heels. They were the “most resistant,” he said, voicing various concerns about what the AI couldn’t do, rather than focusing on what it could. The marketing and salespeople were enthused by the possibilities of working with these new tools, he added.

    So the people that had an actual idea of what the implications of using it might be weren’t on board? Huh. Weird.

    • abigscaryhobo@lemmy.world
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      3 days ago

      “All the engineers said my “screen door on a submarine” was “stupid” and would “sink the ship”, so I fired them and hired new engineers!”

      • CEO of now defunct “Screen Door Subs Inc.”
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        3 days ago

        speaking of submarines, this is the exact line of thinking that turned an idiot CEO into a paste at the bottom of the ocean

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    3 days ago

    A recent MIT report indicates that 95% of generative AI pilots fail to deliver measurable returns on investment, highlighting significant challenges in successfully implementing AI in businesses

    CEOs:

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    “They ruthlessly cut costs, R&D, and employee benefits and then replace existing employees with overseas contractors. Innovation and growth take a back seat to sheer profitability.”

    This is the operating manual that explains why IgniteTech’s much-publicized AI purge feels more like a familiar private-equity play.
    […]
    IgniteTech is owned by ESW. For anyone who’s watched the ESW orbit, that vagueness is not accidental. ESW’s playbook, summarized in a long explanatory dossier that has circulated inside the industry, is blunt: buy distressed software, strip costs, move work to an hourly contractor model through a unit like Crossover (which has been described in Forbes as a “global software sweatshop”), and squeeze recurring revenue out of an existing customer base rather than invest in new products.

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      Yeah this is called AI washing. Basically firing people, outsourcing all the jobs, stripping a company till there is nothing left. The goal is to maximize profits till the company is basically dead and then sell the husk. Because it’s done under the AI label, customers and other interested parties see it as being innovative and not just money grabbing.

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      Very interesting. I appreciate the additional information. Saying its for AI but moving it to overseas contractors instead of actually moving it to AI that is actually overseas contractors (like that one AI company that was outed as being 700 Indian developers) is honestly kinda funny. AI is enshittification given form, I suppose.

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    Probably overhired just after COVID like everyone else in the tech sector and then realized he had no idea what to do with all the extra people because he never really had a plan.

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    The question I put to management is “What do you want me to use AI for?”

    I can’t get a consistent answer. Lots of stuff unrelated to my job duties. “Well, it’s so easy to make Facebook ads!” - “You know that’s not a thing I do, right?”

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      Yeah, my boss told he’s under pressure from upper management and customers to add AI in our app. His answer is always “to do what?”. So far, nobody has provided an answer, but whenever we get one we’ll be happy to implement it.

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      They don’t have an answer because they don’t know either. They’ve bought into the idea, and invested trillions, and now they’re all hoping to just churn the cream until it turns into something else, but they have no idea what it will be, or how to use it.

      They’re just hoping some minion finally figures out a profitable model, so they can claim it as their own, give him a nominal raise and a nice office, and they can go make trillions off his idea.

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    3 days ago

    Nota bene: Not just laid off, replaced. With other people.

    Basically spent a ton of money and talent and business disruption to turn over 80% of his workforce for shits and gigs.

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      Prediction markets have outperformed CEOs for decades and still haven’t replaced them, for the same reason WfH hasn’t replaced offices. Everything is a monopoly or oligopoly now, with no need to efficiently maximize profits. It’s entirely a matter of control.

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      An “enterprise-software powerhouse”, allegedly. Basically they bought an AI startup and decided that this was their entire personality now.

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        Yeah looking it over it looks like they’re a tech accusation company. Basically they buy flailing or nearly failed companies suck anything out of them they can and then sell them. They probably purchased an AI company like you’re saying decided to go all in on it while purchasing and selling other companies as well. Having anything AI related right now bring big bucks when it comes to funding.