As Phụ Nữ reports, Vietnam recently announced Decree No. 342, which details a number of provisions to the national Advertising Law, due to take effect from February 15, 2026. The adjustments are expected to place stricter control on Vietnam’s online advertising activities to protect consumers and curb illegal ads.
Amongst the decree articles, some standout stipulations include a hard cap on the waiting time before viewers can skip video and animated ads to no more than 5 seconds. Static ads must be immediately cancellable.
Mobile game ads that make you close it three times before they let you continue playing can fuck off as well. Trying to trick me into clicking on your ad only makes me hate your product more, idiots.
I encountered a crazier one recently: the app will just refuse to start if you block the ad servers they’re using, showing “connection unstable”.
Went to connection history and saw lots of requests to ad servers, unblocked them and I finally started the app without error, but yeah I did see ads too.
I deleted the app afterwards.
These ‘games’ really are just a vehicle for delivering ads, aren’t they, but I guess that’s been true of all sorts of things for decades.
