- Nvidia and Micron are making emotional appeals to consumers while PC users express frustration with big AI companies’ practices and self-serving motives.
- Memory vendors predict DRAM and SSD shortages lasting until mid-2027, while new tariffs on advanced computing chips and potential Steam Machine pricing over $1,000 add to consumer concerns.
- The article highlights how corporations use emotional messaging to mask financial interests, advising consumers to remain skeptical of such appeals.



I’m worried that at the end of the day, gamers will just give up and accept higher prices, kinda like with GPUs.
Apart from a bit of simracing, I game almost exclusively on my Steam Deck lately. I upgraded a bunch of hardware early last year, and have no plans to upgrade again any time soon. I’m kinda glad I got it when I did.
they have to give up their bragging rights if they don’t upgrade their PCs