Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
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It’s the prevalence of drugs like Ozempic. They cause people to eat a negative calorie diet so it’s very important that they keep their protein intake at or above their requirements. If they don’t, they will lose muscle at a dangerous rate.
Pretty sure these drugs are just creating huge heart health problem we’ll see in the future.
You will also feel like shit without it
It’s got what plants crave.
Influencer slop. That’s literally it.
There have been a bunch of great answers already, but I’m not seeing one important factor: soy farmers. Soy is one of the cheapest sources of protein, and there’s a lot of it grown, so the soy lobby is always trying to push new uses for it.
Soybeans are a complimentary crop for corn, and is farmed in rotation to fix nitrogen in the soil. The soybean lobby and the corn lobby are essentially the same thing in the US, and they have lots of clout.
Meat and dairy are also heavily subsidized by corruption in government.
A lot of Americans have been convinced lack of protein is why they keep gaining weight and aren’t muscular. Testosterone is in a similar position. These can be concerns for people who are low in them, or for people struggling at high levels of fitness. But it’s largely just influence from diet influencers repeating gym bro advice.
There’s also a straight line between bro culture, testosterone supplements, and fascism
I’d love to see the link between those cause you seem to be implying high testosterone = bro = fascist and I really hope that’s not what you think.
You don’t have to look far to find the far right’s obsession with testosterone (read: gender affirming care for cis men), whether it’s giving it to the military or Elon Mask’s weird cybertruck shaped body. Then look at who else is pushing that shit nonstop.
Though I did learn there’s a weak study that they like to cite, outlined by Vice here
Sufficient protein intake is very important when it comes to gaining healthy weight, or retaining muscle mass as you either diet or age. Most people do not get enough protein intake their daily meals, and unlike other things like potassium, iron or vitamins, there’s no easy over the counter pill you can swallow to level that out. In the U.S. people that haven’t been intentional with their diets usually tend towards very carb-heavy diets.
Companies put what they think people care about on their packaging. In the 90’s it was “low fat”. It’s trendy right now in America to eat healthier (perhaps due to fast food abandoning Americans for unsustainable profits) and one of the first two things any American will learn when you start actually paying attention to what you eat is that 1. You’re probably eating too many calories, and 2. You’re not eating enough protein.
Most Americans get significantly more protein than they need, men by ~30% and women by ~15%. Even if you look at the new wildly unscientific federal guidelines saying to get more protein (this is a top down “problem”) Americans tend to still get more than that, but it is closer. A huge problem is the over reliance on animal proteins causing the other issues and the huge lack of fiber Americans struggle with.
Preach. It’s upsetting how the system has either failed to properly inform or actively misinformed so many people on this topic.
My favorite part of the debate are the sources
Reinforcing what another comment has already said: the idea that we don’t get enough protein is horse shit, we get way way more than we need. Which, and this is important, your body just has to filter out putting stress on vital organs.
I’ve heard this claim countless times, usually from people trying to shit on plant based eating, and it simply has no basis in fact. Even fully plant based eating gives you plenty of protein.
Something you don’t commonly see: people getting treated for protein deficiency.
Where did you learn that Americans don’t meet their protein needs?
This thread rightly points out all the excesses of capital-fueled social trends.
Less mentioned is that a higher protein breakfast ~20-30g vs traditional carb-heavy breakfast is actually helpful for more stable morning energy (less sugar crash), cognitive clarity, and reduced snack cravings especially later in the day. Search any of your reputable health sources and you’ll likely find something to that effect. I don’t believe it’s particularly disputed at this point.
Is it because of less carb or high protein? If I eat veggies do I get the same result?
Protein takes longer to metabolize into energy than carbs, hence you don’t crash like with carbs. Starchy veggies give you carbs, low-carb veggies don’t have protein or carbs so you’ll just be extra tired.
this is a question that someone who’s not getting enough protein would ask
It’s the entire world, no?
“Sugar-Free” Candy will always amuse me.
they wouldn’t if you were diabetic.
or maybe they would, but differently than you’re implying.
Certainly tic-tacs, which are 100% sugar
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Right wing/influencer jockey/stupid American marketing/FOMO/idk we just buy whats cheapest and skip/block ads
Because every time they try to eat something, it’s recalled.
Theyre already swallowing Trumps loads so why not?
Congratulations, you’ve discovered the nature of advertising.
A while back during the gluten-free craze my laundry detergent proudly had “gluten-free” on the packaging.
EDIT: I learned it’s possible for plant-based detergents to have contact with gluten, so for those with zero tolerance it can be a concern.
My local garage has gluten free oil changes.
GMO free water is my favourite
I would very much like to know if that’s true. Removing every pollutant from water isn’t easy.
GMO=genetically modified organism. Non-GMO designations have nothing to do with pollutants or purity.
Probably should have been able to put that together myself. Thanks!
So while it sounds insane for detergent to label itself gluten-free, for people with severe gluten sensitivity toiletries, cosmetics, and other non-consumable items can still cause them symptoms with exposure, or so I’ve been told by someone I know with gluten intolerance. Whether this is an exaggerated concern or not, there is demand (albeit small) for such products.
No, they have to ingest it. These people are stupid
I stand corrected.
The detergent I used was supposed to be eco-friendly so its target audience might be looking at plant-based cleaners.
I only just found out that I have a severe gluten intolerance, but not coeliac.
My wife and I used to make fun of all the random products that had GF labels, but now we understand the reason for them. There’s so many household items that just contain gluten as a thickening or binding agent and the labels are actually a huge help.
My dog shampoo proudly states that it has not been tested on captive animals… so I’m left wondering if they’ve tested it on free animals, or if I should think twice about using it on my dogs.
Animal testing typically involves injecting chemicals or rubbing directly into purpose-made abrasions or the eyes of animals. It is MUCH more brutal than it sounds.
Im sure they washed dogs with the final formula.
Animal testing typically involves injecting chemicals or rubbing directly into purpose-made abrasions or the eyes of animals
Man…why are we like this…
Animal testing doesn’t even guarantee that it’ll react the same way in/on humans. We have so many other options and yet we continue cruel practices because tradition. Ugh.
Or they’re taking the approach of software companies nowadays: don’t test, just make the users test in production
Although my dogs have protested loudly about being bathed with this shampoo, I can confirm that they survived and were cleaner as a result.
I just had a great mental picture of some scientists chasing down and tackling a wild dog to try and shampoo it.
I always thought this meant “this specific product was not tested on animals but the research it is based on maybe probably involved animal testing.” Like there’s some foundational knowledge that forms the basis of “how to make a shampoo”, and that knowledge may be gotten through some unethical means.
From Celiac.org
Do I have to use special gluten-free soaps, shampoos and lotions if I have celiac disease? Can gluten be absorbed through the skin?
No. Gluten cannot be absorbed through your scalp or skin. It must be ingested to affect those with Celiac disease.
https://celiac.org/2016/05/20/9-questions-about-celiac-disease-answered/
I drink my laundry detergent so this is important for me.
my laundry detergent proudly had “gluten-free” on the packaging.
I wonder if this has anything to do with Tide Pods and tiktok… Lmao
Is that even a concern for people with celiac disease? I know you’re not supposed to spend a lot of time in a bakery just because of airborne flour, but how much fucking gluten were they putting in detergent to begin with??
